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Case Studies
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Nokia Campaign

Advertiser's Objectives
  • Brand Awareness
  • Product Launch
  • Limited Edition Collectible was exclusively auctioned
eBay Value Propositions
  • Extensive reach to targeted mobile phone buyers
  • Distributed commerce on eBay HK
Campaign Results
  • Generated high-level awareness of the N81 model
  • Higher CTR compared to normal banner campaigns

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