eBay Hong Kong: Advertising Center

Advertiser's Objectives

Brand Awareness Corporate Social Responsibility Limited Edition Colloectible was exclusively auctioned

eBay Value Propositions

Extensive reach to a targeted group of fashion lovers Charity Auction

Campaign Results

Generated great PR Higher CTR compared to normal banner campaigns

Jacky Cheung World Tour Campaign

Advertiser's Objectives

Online Brand Awareness

Distribute merchandise on proven ecommerce platform with known buying demand

Distribute VIP concert tickets through an auction platform with strong buyer base

eBay Value Propositions

Exclusive online ecommerce platform for concert merchandise

Sales and VIP ticket auctions

Regional PR and marketing exposure on premium eBay real estates

Campaign Results

Hosted and managed all logistics for 40 Auctions and successfully sold 250 VIP tickets for charity

Received millions in media value on PR exposure from different eBay sites around the world during the 11 month concert tour

Concerts sold out for over 40 cities of the tour

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