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Buyer
Confidence
The more customer-friendly your policies, the more you
will be able to convert potential buyers into customers.
The more customer-friendly
your policies, the more you will be able to convert potential
buyers into customers. A few policies of particular importance
are:
Buyers are more likely to bid on
your items if your payment methods are clearly stated and
easy to use.
2. Postage Terms
Clearly spell out your postage costs and
policies. Here are a few postage tips to make your item more attractive
to buyers:
Bundle postage into your item price and
advertise "Free Postage" in your title and description.
Offer a flat rate to a specified area
(eg: $15 to anywhere within Southeast Asia).
Embed a postage
calculator directly in your listing if postage is a variable
based on the buyer's location.
3. Return Policy
Clearly state your return policy on your
listing in order to increase
buyer confidence. Research shows that 21% of non-buyers cite
“lack of return policy” as the reason they buy elsewhere.
(eBay Consumer Research, July, 2005).
You can now give buyers assurance and
peace of mind by offering them a standard warranty or extended
warranty on electronics and computer items via the Warranty
Services programme. The best part is that for every warranty
sold on one of your items, you earn a cash bonus!
The simple, streamlined process of eBay
Checkout ensures that buyers won't get worried or confused and
stop before paying for the item they've won. If you use a third
party service provider to manage your listings, eBay Checkout
Redirect inserts a "Pay Now" button in your listings
that routes customers through eBay Checkout. Please be sure to
ask for eBay Checkout Redirect from your 3rd Party Service Provider.
The Buyer Management tool (available in
"My eBay" under "My Account: eBay Preferences")
enables sellers to have more control over who may bid on their
listings. This feature helps to reduce post-transaction issues
and potential unpaid items.
Buyers are more likely to bid on your items if your payment methods
are clearly stated and easy to use. Listing with Buy
It Now and the Immediate Payments option also ensures that your item will
remain open until you get paid.
Buyer Management allows sellers to block bidders:
From a country which they have not
designated they will post to in Sell Your Item (or other listing
tool).
With a net negative feedback score.
With two Unpaid Item strikes in the
last 30 days.
Sellers can also add specific buyers
to their Buyer Block Exemption List. For example, if a buyer attempts
to bid on an item and gets blocked, they can contact the seller
to request permission to bid. If the seller agrees, they can add
the buyer to their Exemption List.
Note: Use buyer blocking wisely. While helpful
in reducing the likelihood of Unpaid Items, it may also limit
the amount of bidders on your listing.